Christmas and Thanks Giving are around the corner, people start to get busy planning for celebration, vacations, and shopping for gifts. Streets and shopping complexes around the country spend millions of dollars in decorating for Christmas in order to promote holiday atmosphere. This is one of the times in the year, retails, shopping malls, tourism and service sector could boost their sales profit by getting consumer to spend more. Decoration is part of the strategy to boost sales. In fact, it is much easier to get people to spend during this time of year, this could have many reasons and one of the reasons is emotion reactions. Thus we should be extra cautious when we spend during this [...]


