Archive for October, 2009

How to Pick Winning Mutual Fund

October 31st, 2009

Mutual fund is one of the most popular investment vehicles in the market nowadays, generally it pools money from huge number of investors and diversify the investment into a number of selected stocks from different sectors, bonds, and other securities. It is so popular among average investors because it lifts the burden off of having to pick up some of the most important investment intelligence. This important task is then handed over to the fund manager who we hope that, can invest our money better than us.

However, even though managed by reputable investment firms, the best financial institution, or the so called expert of the field, still many mutual fund investors out there are not making much money, worse yet even more investors are still experiencing heavy losses. There are many reasons investors are not making money from mutual fund.

  1. High Entry Cost and Annual Fee. Some funds charge as high as 6% at initial entry and 1.5 – 2% every year as administrative charges. This means that before you mutual fund even earning you some returns, you are down by 8%. In order to make any gain, the fund will basically have to perform at the rate of return of 8% or more.
  2. Snapshot of Big Gain. It is common for investment firm to show spectacular gain of a specific period in order lure potential investors. What investors don’t realize is that the big gain shown in the mutual fund prospectus is captured during a booming period when the fund manager is chasing for some hot stocks in shorter term. This kind of gain does not last, and most probably it will go south when investors buy into the fund.
  3. Limited Investment Options in Local Market. There are only a limited number of funds available in the market, in my context, the Malaysia market. Even there is only limited number of funds in Asian countries compare to the US market where there is probably more than 8000 mutual funds out there. Adding to the frustration, there are only a small number of funds that are performing, and if you are limited to only to a few choices, your chance of high return is low to none.  
  4. Not Enough Information and Research Tools.  The single most important reason why investors don’t make money from mutual fund is because lack of information and knowledge of research tools. Average mutual fund investors can only pick funds that are presented to them by sales agents and the only information they can get about the fund is the prospectus that doesn’t show much useful information. Without knowledge of useful research tools and access to information of vast choice of mutual fund out there, one would have no choice but be bounded to limited losing choices. 

If you just decided to invest in mutual fund or have been making a loss, don’t lose hope yet because there is a better way you can pick the winning mutual fund. The best of all, what you are going to learn to use is totally free and accessible through internet!

  1. Open your web browser and logon to www.morningstar.com. Look for Fund tab on the upper menu and click on it. Please refer to below screen shot.FutureMoney_MorningStarFrontPage
  2. Look for Fund Screener at the left panel of the web site. Clicking this will bring you to page where you can enter filters to obtain a list of funds with winning criteria.
    FutureMoney_MS_screener
  3. Select your preferred type of fund from Fund Group. For the sake of example, I will leave it as All, so it will find fund from all categories.
  4. Select 5 Years for manager tenure. This is to make sure only the funds with experienced fund manager will be selected.
  5. For minimum initial purchase, it depends on how much money you can afford at the moment. For our example, we will just put $1,000 minimum.
  6. Select No-load fund only for load funds. Select this to filter out any mutual funds that require entry cost and management fees.
  7. Select 4 and 5 Morningstar Star Rating. Morningstar have their own system and measurements in term of rating a fund, to keep things simple, the more stars the better.
  8. Select below than average for Morningstar Risk.FutureMoney_MS_screener1
  9. In term of return, select S&P 500 for 5-year return. This is to make sure whatever mutual funds found match the performance of S&P500 index for period of 5 years.
  10. For total assets, select 1 or 5 billions. This is to make sure the fund is not too small to go bust easily and has enough capital to sustain itself.
  11. If you have a targeted duration to realize the profit, select duration. In our case, we put 5 years length.
  12. Now, by clicking show result, the next screen will display a list of short listed mutual funds that meet your criteria.
    FutureMoney_MS_screener2FutureMoney_MS_Screener3    

Analysis of Shortlisted Mutual Funds

As you can see from the screen shot, Morningstar returns mutual funds from very different categories and those rated with 4 stars and above. It also shows in the list the Year To Date (YTD) return in percentage and total asset for all the listed mutual funds. If you click on one of the fund, let say DFA Emerging markets with YTD return of 56%. This will bring you to quote page. Here, you can see a lot of information that is related to the fund. For example: the net asset value, change of value in day, load amount, a graph showing 10 years performance, trading range within a year, total asset under management, investment type, category, risk and return, etc.

Also in quote page, under Morningstar Risk Measures column, you can find out the risk and return of the mutual fund as compared to other mutual fund in the same category. In our case, risk is below average for the category, while return is above average compared to other mutual fund from the same category, this is a plus point.

Look under Performance column, it shows the performance of the fund for various period of time. In our interest, we look at 3, 5 or maybe 10 years performance. For DFA Emerging Market, the rate of return is 6.77%, 16.30% and 11.38%, which is doing quite well. Interest we get by putting money in bank fixed deposit is not even 3% nowadays.

Click to navigate to Rating & Risk page. This page will show you the Morningstar rating for the mutual fund in term of past invested period from 3 to 10 years or above. Besides, there are two key figures we need to focus on; Standard Deviation and Sharpe Ratio. Standard deviation is a statistical measure of the range of a fund’s performance. When a fund has a high standard deviation, its history shows a wide range of performance, indicating a greater potential for volatility. Simply put, the greater the standard deviation, the greater the fund’s volatility. The Sharpe ratio measures risk-adjusted performance by comparing a fund’s average monthly return to the average monthly return of a Treasury bill, which is a risk-free investment. Simply put, the higher the Sharpe ratio, the better the fund’s historical risk-adjusted performance. In our case, the standard deviation and Sharpe ratio is 30.66 and 0.28. Although I would say 30.66 is quite high and 0.28 is quite low, so these points are not doing that well.

If you navigate to Management page, you can see the fund manager detail, biography, start date and so on. For this fund, Karen E. Umland has been managing the fund since 1997, which is more than 10 years. So we hope that she will continue to manage the fund and maintain or outperform the next 5 years.

To find out which investment firm to approach in order to purchase the mutual fund, simply click on Purchase and you will be brought to the page where there is a list of brokerage firms that are offering the investment product. As you can see in the same page, it also mentions free charges for various administrative efforts. However there isn’t really a zero cost fund around in the market, as they probably have already factored in the cost into your future gain, so you will need to read the fine lines before purchasing a fund. If the potential gain is not dampened much by the factored cost then it will be still fine.      

In order to find out which mutual fund is the best among the short listed, you need to establish a shorter list of the highest ranked mutual funds, type it down in an Excel document or write in a paper spreadsheet. For each mutual fund, find out the key figures and winning criteria that have been mentioned above. With the list prepared and the best fund determined, you are now better prepared to purchase your next winning mutual fund.

How To Control Spending by Understanding Marketing Strategy

October 25th, 2009

Have you ever found yourself standing outside the store window, thinking something like; “this is probably the last chance to get this thing with such a great deal.”, “if I don’t buy it, some one will grab it real soon”, “I will just get it first, I can use the extra some day”, “I can get greater discount if I buy more”. These are exactly how sophisticated marketer wants you to think. They create such an emotional situation where you will find yourself irresistible to something they call it a great deal. In controlling spending and studying of human spending behaviors, it is important to understand the strategies used by the marketer.

Average dollar per customer - Average dollar per customer is the average amount of money one customer spends in a transaction of purchase. For a store to be more profitable, one of the sales variables they need to improve is the average dollar per customer. There are many strategies to increase this figure. Below are some of the examples:

  1. Buy two get one free.
  2. Buy one get another with 30% discount.
  3. Arrange a series of related products together that are interrelated and make them seems like interdependent.
  4. Placement of product in the right place.
  5. Use of wording 1: Clearance sales.
  6. Use of wording 2. Early bird package, first come first served, first 100 customers discount, etc.

 Marketing business salesGiving out great discount – For the first two strategies, it seems the seller is giving out great deal by giving great discount but actually they entice you to buy a few similar products that you probably don’t need. Let say buy one and get the second with 30% discount, if they get 40% profit margin when you buy an item, then they get you to buy 2. The combine margin becomes 50% with 25% margin per item (25% = 40% – 30% discount divided by 2). Even though their margin per item is lowered, but their combined profit margin increased by 20% (from 40 to 50%) which also increase the average dollar spent per customer. A very good example is McDonald, the price of a burger is very low, but in the process of ordering, a well trained staff will usually get you to buy the combo meal, have an upgrade to the size, get a sundae for dessert and spend a little bit more to get the super cute toy. That explains when you only want a $3 burger for lunch instead you came out from the restaurant spending $20. That’s a whopping 600% increase in average dollar spent per customer. By attracting 100 customers to do the same, how much profit you as consumer help them to make?

Strategic placement of products - For the third and forth strategy, it is usually employed in retail store or shopping complexes, for example in branded clothing boutique and grocery store. Have you ever wondered why all the stuff you need are all conveniently arrange near to each other? For example, when you buy a pair of jeans, there are racks displaying belts that go well with the jeans. When you buy a working shirt, there are cufflink, tie, and slack being placed adjacent to each other. This is because shopper who buys a pair of jeans usually needs a new belt to go together and buyer who buys a working shirt will likely to get a tie or a new cufflink. By putting near each other, it is very convenient for the shopper to grab it and it is also reminder for the shopper to buy more, thus increasing average dollar per customer.

Have you ever noticed some shop that is on sale usually don’t display the items on sales at store front, instead they place those items at the end/back of the shop. This is no coincidence or by random, in fact this is cleverly designed by marketing expert. First of all, a store that is on sale will attract lots of attention; it lures customers into the store that is the first step. Many people will go into the store even they never planned to until they see the sales banner. Usually the non sales items will be placed at the store front. The common behavior of shopper is that they spontaneously have a look at those non-sales items before they walk to the sales section. By the time they are there, they probably have a lot more to pay for.

Emotion trigger – Human spends when reacted to certain emotions; excitement, fear and greed. The clever use of wording can trigger the emotion in human. How do you feel when you see the word “clearance sales” or “stock clearance”? If the store on sale is your favorite clothing brand, you are likely to feel excited and deep down, emotion of greed. How many stores do you think that put on this banner are really selling the stock in cost price? The answer is, not a single one of them. Do you think cost in operating a store is free? Of course not. Or have you noticed is there any difference between clearance sales and normal sales? You might be surprise that some claimed clearance sales are selling at the same or higher price than normal sales. That’s why, even though it is a ”clearance sales”, they can still make a good margin of profit from you, and because of clever use of word, more customers will flock into the store, thus more potential buyers.

Emotional Urgency – Another clever strategy employed is to create a sense of emotional urgency in consumers, the emotion that combines greed and fear. I’m sure you come across advertisement with words like; early bird package or first 100 customers discount. The advertisement might tell you it is a great deal and there is only little stock left before it lasts. Well, some are true but many of them are not. The aims of designing such words are to set an emotional urgency in human mind. People who hear or see this will usually commit to buying mode in rush for fear the deal will end, even though they might not need it (greed). The worse thing is; it might not be that great of a deal as it claims after reconsider.

In my early article I wrote about emotional resiliency in spending control.  In order to further boosting emotional resiliency it is also very important to understand the sales and marketing strategies being used on you, so you can use it to protect against it. There is a Chinese proverb sounds like this:

In order to understand yourself you need to understand what you are up  against.

8 Ways To Make Money By Working From Home

October 24th, 2009

Have you ever wondered how people can make money working from home? Have you ever felt like to sleep over in the morning because the bed is so comfortable and the weather is so nice that you don’t feel like going to work? You are not the only one. Many people wish to have such career. In fact getting more people nowadays is earning a very decent income by working from home and having their own part time or internet businesses. For these people, gone are the days of waking up early, staying back late, rush over lunch hour, sneak out to pay bill, and stuck in traffic jam commuting to work place.

Making money by working from home is not something easily done overnight. It is certainly not a way to get rich fast! Common misperception is that running an internet business is easy and required zero start-up cost, but in fact it is not. It takes dedication, a little bit of upfront investment and hard works over a long period of time. Ones without the experience or know-how will probably encounter a steep learning curve in the process of acquiring the knowledge. One without patience and persistency will fail in long term too. However all the sacrifices will eventually be paid back if one has done enough right things.

Before starting out, there are a few things you need to consider.

It is important not to take a plunge from your permanent job by quitting, especially if you are starting out. Start slow, take your time in experiencing various stuff. Take time to think of what you can do. Some other question you should also be asking yourself like, what is my passion? What is my interest? What special skills do I have? Do you always feel like to do something during free time but just can’t start doing it because you didn’t have the determination? If you are serious in building a working at home business model you should seriously consider answering these questions.

Assuming you have found your interest and passion and you know what you feel like doing, the next thing is how to express the passion and interest of yours. Ask yourself, do you know where to start and how? Or do you know what to do to express your interest? If not, don’t worry, there is numerous ways to make use of you passion, interest or skill set. These are some area you should be venturing:

  1. Writing blog. A rich contented blog site can attract thousands of visitor per day thus generating tons of advertising income. If you are interested or passionate about something, share and blog about it, you might know something people want to know or interested to know. Kennysia.com earns 5 figures income every month by blogging about travelling, lifestyle, events and some times plainly talks about nonsense. There are many people out there who are curious and want to know more about others’ lifestyle. Millionaireacts.com earns recurring advertising income because people want to know what it takes to become millionaires and the author is know-how expert in giving out good information on investing, building business and wealth. The author of paultan.org is passionate about car and automobiles thus his blog is so successful simply because there are many car enthusiasts out there also sharing the joy.
  2. Sell your own intellectual properties such as eBook, audio, video. Thanks to the technology, you don’t need to come out with your own publishing house, studio room or film factory to do that, all you need is the right software and equipments. For example if you are a French teacher, you can create your own French audio learning program in MP3 format. If you are a chef in one of those hip restaurants or reputable hotel, probably you can write an Ebook on your secret recipe. Or if you are expert in using certain software tools (Microsoft excel, etc), you can create your own video tutorial about it. Good thing about selling electronic products is that you don’t need warehouse storage, user can just download your product with a price.
  3. Don’t have your own product? If you can’t think of producing one, you can sell other people product. Nowadays many e-commerce web sites have their own affiliate network. What you can do is to promote their products and services through the affiliate network. Amazon.com is one of the examples, you can sell various products you love from Amazon.com and earn a commission. There are also e-commerce web site provide plainly the medium for seller to sell the product and advertiser to advertise the seller’s product for a commission. Clickbank.com is one of the examples.
  4. Find freelance online – Even getting a freelance job is much easier with nowadays Internet technology. Check out getacoder.com, rentacoder.com, elance.com and getafreelancer.com. You can conveniently get some jobs and start earning money working from home, provided that you have specific set of skill. Job skills ranging from technical skill to soft skill, and from building a complete application or web site to writing business letters and entering data are all available.
  5. Build your own million dollar web site. If you have innovative idea, something likes Facebook, Google or Yahoo. It is likely your web site will attract millions of traffic thus generating great amount of advertising income, given it is a whole new idea and it serves purposes that are not provided by existing web sites. Facebook didn’t invent the idea of social networking web site. Facebook become so popular because it contains tons of applications for user to plays around with and integration platforms so it can work with other web site or application. This was not provided by friendster.com initially which sees his users slowly walking away.
  6. EBay trading. Buy low and sell high. By taking time in scavenging for great deals and hidden gems, you also can make considerable amount of profit. If you love electronic gadgets and know the price, demand and specification for many types of electronics, you can look for bargains to acquire and resell with a higher price.
  7. Drop shipping. Selling other company’s product as if it is your own brand from your own warehouse, this type of Internet business doesn’t need intensive amount of startup and no physical warehouse space is required. The good thing about it is; it looks professional from buyer point of view because it seems you have your own range of products from your own warehouse. Just type in “dropship” into Google search, you can find a lot of information. But be warned that there are many fake drop shippers, you may go to www.worldwidebrands.com where you can get directories of hundreds of the most reliable drop shippers world wide.
  8. Headhunting services. If you are a people person and have a good size of network, you can leverage on it by providing headhunting service for companies and corporate. Usually this type of service requires a laptop, a phone and wide knowledge of available job skills in the market in brief, understanding of people’s skill set and company’s employment requirements. You can work from home or anywhere you want.

Before closing this topic, I would like to reiterate. As I have mentioned before, having an internet business is not easy and certainly not a way to make money quick and get rich fast. It takes a lot of perseverance and hard works like brick and mortar business as well. But of course, when comparing with traditional brick and mortar business world, the entry barrier for internet business is still much lower. Needless to say, if the start up cost is low then cost of failure is low as well. So what are you waiting for? Start your own internet business now so very soon you can also enjoy the comfort of working from home!